Paul consults, speaks and mentors on behavioural science – understanding how real people make real decisions in the real world. 

 

His focus is the practical application of behavioural science, shining a light on the psychology of decision-making, both individually and as part of a group. Above all, how to use it to improve business influence, ethically - invaluable when shaping individual marketing and advertising projects. His tailored consultancy to either project, individual or team ensures that anyone involved in promoting ideas will better understand the common principles of decision-making to influence their teams, peers, and clients.

 

Paul retired from a managing director post at Goldman Sachs Asset Management in 2013 and established his own consulting firm to focus fully on behavioural sciences.

 

He is also a member of the world-famous Magic Circle, adding an extra dimension in explaining how your mind plays tricks.